Why a M.A.W?

Penetrating a new market can be a lengthy and resource heavy process.

Our market access workshop is a bespoke platform crafted to provide you with direct access to decision makers in growth markets.

While most consulting firms will sell you an elaborate plan to define market, perform analysis, assess your internal capabilities and develop market entry options (to justify a hefty investment), they will rely mostly on desktop research and their past experience.

At naseba, we believe that the best way to succeed is to talk to decision makers and encourage them to meet and do business with you. We believe, every growth market holds perfect buyers for every product out there and it is just a matter of selling it right.

Whether you are launching a new product, entering a new market or simply wanting to consolidate your brand to existing customers, we qualify the decision makers and ensure you close them for business.

We gather the perfect group of professionals and manage the entirety of the workshop. From its content creation, branding and design, attendee acquisition to the event execution in alignment with your strategy.

Why you should do it?

Enter new markets

  • Leverage our established database of decision makers
  • Shorten your sales cycle
  • Reduce your barrier to entry

Consolidate your growth

  • Educate your existing users
  • Up-sell and upgrade your customers
  • Thought leadership to your distributors

Access to channel partners

  • Strict and efficient qualifying process
  • Due-diligence done on your behalf

Outsource your pre-sales

  • We introduce you to qualified buyers
  • We reduce your sales costs
  • We effectively manage your pre-sales

A growing success

4 regions
14 Buying industries
120+ Workshops
2,400+ Delegates
150M+ Closed business (USD)

Countries Of expertise

Number of workshops/year

M.A.W roadmap



Kickoff brief to decide the audience, the location and the timing of your M.A.W.



In order to qualify efficiently each one of the buyers, a brand new questionnaire is created for your workshop. Once you have confirmed the document touches upon every criteria you need, our team starts the attendee acquisition.



While our team reaches out to your targeted audience, we regularlyupdate you on the acquisition status for your team's validation. You get to pick the quality of the prospected buyers.



All the confirmed delegates receive the full program a week prior to the presentations. Everybody knows why they are attending and are eager to see how you can help their organization. During the day, One to One private meetings with warmer leads are useful to rapidly convert a discussion into written business.



The same team that has been working with you for weeks, follows up with the delegates on your behalf and briefs you on the next steps towards a closed deal.

Our clients

Half of the fortune 500 companies use Naseba's commercial services. Through the M.A.W, you can outsource your pre-sales and have a 20+ guaranteed prequalified buyers within a 6 weeks timeframe.

Researching and qualifying the right distributor for your needs can be a lengthy and costly process. Our team's experience in the region guarantees you only 3rd party channel partners with your desired criteria will attend your M.A.W.

Either you are interested to sell your services through pay-per-use model, through a reseller, or targeting the end user by yourself. Shorten your sales cycle and speaking directly to a pre-qualified audience is always the best option.

In cyber security, everybody is chasing the same dollar. CIO and CISOs have a lot of solution providers to choose from. By delivering a M.A.W to your targeted audience, your can overcome their objections and get ahead of your direct competition.

Supply chain partners and 3rd party logistics are a crucial aspect of the food and beverage industry. Either you need to seek new partners or educate your current ones, Naseba qualifies and invites them on your behalf, manages the logistics and creates all the collaterals in order to let you focus on what matters: your offering.

M.A.W success stories

Airbus is a global leader in the defence sector, the largest defence supplier in Europe, and among the top 10 defence companies worldwide. Airbus CyberSecurity is a global specialist in cyber security with the mission to protect governments, military,...

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Samsung Electronics, since being established in Korea in 1969, has grown into one of the world’s leading technology companies in technology, opening new possibilities for people everywhere. Today, its global network extends across the ...

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The client wanted to present to its existing clients their new cloud based solutions for finance leaders. Even though the targeted companies were already using their solutions in many different divisions, they were not able to meet face to face with the finance...

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Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. As the world’s largest biotech company,it boasts truly differentiated medicines in oncology, virology, ...

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Upcoming workshops

CFO Executive Roundtable
Abu Dhabi
Sep 19,2018
Westin Abu Dhabi Golf Resort & Spa
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CFO Executive Roundtable
Kuwait City
Sep 26,2018
JW Marriott Kuwait City
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CFO Executive Roundtable
Oman - Muscat
Oct 01,2018
InterContinental Muscat
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CFO Executive Roundtable
Manama - Bahrain
Oct 02,2018
InterContinental Regency Bahrain
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CMO Executive Roundtable
Oct 03,2018
Ritz Carlton Riyadh
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CFO Executive Roundtable
Nov 07,2018
The Ritz Carlton - Jeddah
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CFO Executive Roundtable
Dec 03,2018
Ritz Carlton Riyadh
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CFO Executive Roundtable
Dec 05,2018
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